What is Google Performance Max?
Access all Google’s advertising channels through a single campaign including:
- Search
- Display
- Shopping
- Discovery
- Gmail
- Maps
- YouTube
100% Transparency and Ownership of your Google Ad Account
Performance Max Ad Formats
Performance Max campaigns utilise a variety of formats, such as text, images, and videos uploaded to a YouTube channel, to reach potential customers across different networks. Through the adoption of machine learning and a variety of ad formats, Performance Max Ads can effectively target users at different stages of the customer journey, driving more conversions and maximising return on investment.
Working with a Premier Google Partner
Benefits of Google Performance Max
Google Performance Max is the new goal-based campaign type that enables advertisers to access all of their Google Ads inventory from a single campaign. The campaign comes with multiple benefits as shown below.
Unlock new audiences across Google’s channels and networks.
Simplify campaign management and ease ads optimization.
Steer automation with your campaign inputs.
Get more transparent insights.
Drive better performance towards your goals.
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